The Trump campaign spent a paltry $18.5 million on paid advertisements throughout the primary—less than every other top-tier candidate in either party, according to Wesleyan Media Project—and still dominated the race from wire to wire.
Given former Secretary of State Hillary Clinton’s historic lead in fundraising and his own beggared operation, the Republican nominee will likely be forced to rely on his gift for generating coverage throughout the general election. But with only two candidates vying for media attention, can Trump continue to single-handedly control the conversation as he did for the duration of the Republican primary?
So far, the answer appears to be yes. Read more here.
photo credit: Gage Skidmore